iParents and YouTube Kids

It’s 8 pm at home. Dinner is ready. Table is set. Akhil and Ananya take their seats on their table. Their six months old daughter Aradhya is seated on the baby seat besides the table. Hardly a minute into their meal, there’s a scream. It’s not a six month old’s cry. Ananya’s smartphone battery has died out. Her daughter will not eat the meal now. Smartphone has been Ananya’s lifesaver ever since she gave birth to Aradhya. In a nuclear family, she finds it difficult to engage the toddler. When she goes shopping on the weekends, she never forgets to carry her smartphone.

“It serves as a sort of a peg to hold child’s spirit on to one thing, makes them eat. Irrespective of number of toys we buy for our child, there’s only one toy that doesn’t ever fail, that is cellphone” says Ananya, Software Engineer by profession.

In India, dependence on smartphones for parenting is a modern-day trend primarily due to the near extinction of Joint Family culture. There are no more young unmarried siblings, cousins, grandparents to take care of the kids. There are a gazillion mobile apps on Android Play Store and App Store (iOS) dedicated to toddlers. Trancit Lite, an iOS mobile application fills the screen with swirling colours and images to attract the infants. Apps such as iPhoneBaby simulate the function of an iPhone if the kid imitates his parents by dialing phone.

“It makes our job easier but you are flooding your child’s brain with different types of images. It sort of compensates for the lack of space around us. We don’t take our children to the park. We take them to malls in bigger metros. How do we channelize child’s energy in such a case? So we make them sit in front of the gadgets” says Dr.Divya Sharma, Bangalore-based Dermatologist

“The biggest con is that we are not allowing them to imagine. You are putting ideas into their mind. It is not their natural imagination” she adds further


YouTube and Parenting

On 9th November 2016,YouTube Kids, a special mobile application with family-friendly content was launched in India. In addition to kids-friendly content, the YouTube Kids app is also designed to give parents better control over the things they want their kids to see, as well as a redesigned user interface with bigger thumbnails and buttons so that the app is easily accessible for kids. Parents can also put a limit on the things their child is permitted to search on the app. They can also set a timer on how long they want their kids to use the app. In addition, the app also offers the ability to turn off background music and sound effects so that people around the kid aren’t disturbed, and add a passcode to ensure that kids are not able to make changes to the settings. 

ChuChu TV is the third most subscribed YouTube channel in India with over 1.5 million subscribers. This channel offers animations and rhymes for toddlers.  

Infobells Channels offers content in various regional languages.

Channel
Subscribers
Infobells- Hindi
1.6 million
Infobells- Kannada
225 thousand
Infobells-Bangla
50 thousand
Infobells-Tamil
958 thousand
Infobells-Malayalam
10 thousand
Infobells-Telugu
1.6 million


Mobile Application developers have successfully penetrated into the market of child care after having established themselves in the field of smart education. Of late, academicians have been vocal about the dissonance among technology, teaching and learning. One can only wonder how the parents will judge their parenthood a decade later.

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